Khloe Kardasian is Dead...

            Beginning Wednesday December 1^st,  or World AIDS day, many celebrities decided to become digitally dead in hopes of raising awareness and money for Keep A Child Alive campaign at buylife.org.  The money donated will go toward helping fight AIDS in Africa and India. These celebrities vowed to not make a Facebook post, blog post, or Twitter post until the campaign has raised one million dollars.            

            Some of the celebrities that vowed to be digitally dead include: Khloe and Kim Kardashian, Lady Gaga, Justin Timberlake, Ryan Seacrest, Jay Sean,  Serena Williams, Swizz Beatz, Alicia Keys, Usher, Lenny Kravitz, and Jennifer Hudson just to name a few.

            This is a good PR move, in a way. It is great that celebrities are willing to give up a habit that they are as addicted to as Lindsey Lohan is to crack. Giving up something that they do multiple times on a daily basis cant be an easy thing. By giving up Tweeting, blogging and posting on Facebook, these celebrities prove that they are standing up for an issue that they feel is serious. It is probably that the celebrities tweeted, blogged, and posted on Facebook leading up to December 1^st letting their followers know why they would be absent in the social media world. This probably caused the followers to donate money to help fight AIDS in Africa and India.

            On the other hand, this could be a bad PR move for these celebrities. If some of their followers were not aware of the reason for their digital absence,  they could potentially lose followers. The followers will notice the celebrities have not posted or tweeted in a while and could possibly think the celebrities are no longer using Facebook, Twitter, and blogs and therefore stop following them. 

            As long as the celebrities make the reason for their digital absence known, they should be fine and probably will not lose that many, if any, followers. As on December 4, 2010, buylife.org has raised $290,361, not even halfway to their one million dollar goal.
http://buylife.org/index.php