Black Friday: Big Deals. Check in, Bigger Deals.

       Black Friday was two days ago which means the holiday shopping season is in full swing. Everyone knows to go shopping at midnight, 2 A.M., 4 A.M., and so on if they want the best deal on an item the day after Thanksgiving. The use of technology and social media have changed the way shoppers will shop this year. Many retailers have begun to give even bigger discounts if shoppers check into the stores. This can be done two ways, either through Facebook or Four Square.

       For example, Sears posted deals on their Facebook page before Black Friday. If a deal got enough likes, the deal would be put into effect. Radio Shack joined forces with Four Square and if a user unlocked a badge they could get up to 20% off of their purchase. American Eagle and Hollister also offered 20% off for those who checked in. The jewelry store Zales would give customers $50 off a purchase of $300 or more if they checked into Four Square. The good thing about this deal is it does not expire until New Years Eve.

       Any way you look at this, it is a good idea for these companies to advertise on Facebook and Four Square and give bigger discounts. The word will spread that Sears is offering special discounts on the Twitter and Facebook pages so more people will “like” or “follow” these pages. In Sports Authority’s case, the people that check-in  on Four Square and post it to their Twitter feed will have to wait in the store long enough to see if their name is called to win the $500 gift card. This keeps people in the store longer meaning the longer they look, the more they will probably buy. It is good that popular companies are reaching out to their customers in the environments their customers hang out in: social media environments.

http://mashable.com/2010/11/23/black-friday-social-deals/#view_as_one_page-gallery_box455

In the Market for an iPad? Go to TJ Maxx

Appleheads, rejoice!  You no longer have to go to an electronics store or drive to a major city to purchase one of Apple’s latest inventions, the iPad.  Just go to your local TJ Maxx, they may have some.

TJ Maxx is now selling 16GB Wi-Fi iPads. As an added bonus, TJ Maxx is not selling them for the usual $499, the store has slashed the price by $100, offering them for only $399. TJ Maxx confirmed that they were selling iPads on their Twitter feed: “Not Black Friday. Now! (select unadvertised stores only.)”  Which means yes, TJ Maxx is selling 16 GB Wi-Fi enabled iPads, but only at a few locations they are unable to disclose.  This probably means each store selected to sell the iPads only has a limited number to sell, and by the time you’re reading this, they have probably sold out by now.

People interested in buying an iPad could just go to an Apple store, if they are fortunate enough to live close to one, or to Best Buy to buy one. So, why TJ Maxx? One can only speculate. Does this mean Apple is trying to sell all remaining iPads to introduce a newer, bigger, better iPad and they thought the best way would be to sell them at a discounted rate at a well-know discount store? That is a smart idea, if that is the case. If not, does Apple hope to one day partner up with TJ Maxx and have them sell the entire collection of Apple products?  That could be a smart idea as well.

Whatever the reason TJ Maxx is selling iPads, it is a good idea for the company.  It is holiday shopping season and many people will venture into a TJ Maxx to shop. Being able to buy anything you want at a TJ Maxx including an iPad at a discounted rate is sure to win shoppers over. Why buy a 16GB Wi-Fi iPad directly from Apple when you can buy the exact same thing at TJ Maxx for  a hundred dollars less?  The only thing I’m concerned with is if these reduced iPads are refurbished. If that is what TJ Maxx is selling they should consider taking off another hundred  or so dollars.

 http://mashable.com/2010/11/19/tj-max-ipad/?ref=nf

G-G-G-G-G-G-G G UNIT

 

50 Cent is incredibly hot in the rap, and more recently, the movie scene. Not to mention he is dating a leading lady of late night comedy, Chelsea Handler. Basically, the G Unit co-founder is all over the place including YouTube.

50 Cent has gone viral. He has jumped into the YouTube scene in a major way. Many avid YouTubers will recognize the names BeenerKeeKee19952 and Pruane2Forever. These two young gentlemen have made many videos that have over a million views. BeenerKeeKee19952 is best known in the world of YouTube for lip syncing to today’s most popular songs. Some songs he even sings himself. Pruane2Forever is known for being an outsider that makes very weird and random videos that somehow get a ton of hits.

50 Cent has teamed up with both BeenerKeeKee19952 and Pruane2Forever. He can now be found on the YouTube pages of both young men. 50 is everywhere. In the video he filmed on the Chelsea Lately set with BeenerKeeKee19952, 50 Cent comes in the room to finish singing one of his songs that BeenerKeeKee19952 is recording. 50 Cent is on Pruane2Forever’s video and introduces him as his “new secret weapon.”            

Being where the people are is the best idea someone wanting more exposure can have. 50 Cent is where the people on YouTube are by recording videos with two very popular YouTubers. I have searched and have not been able to find any other celebrities that have teamed up with the group of popular people on YouTube. This is a fresh idea that will continue to generate buzz. It will probably also get other celebrities to follow in 50’s footsteps and make videos with famous YouTubers.  Anything to get 50 Cent’s name, image, and new projects out in the world is a good idea.   

http://www.youtube.com/watch?v=Dwimc4cvUmQ

http://www.youtube.com/watch?v=-WuJUD-WBSE

http://www.youtube.com/watch?v=N8MXij4D7Ls&feature=related

Free Jeans? Thanks, Gap!

Gap is now using the social media outlet, Facebook, as a way to get people in their stores.   Gap is currently running a promotion that will give away 10,000 pairs of jeans to people who “check in”  on Facebook using their smartphone.  Once the customer checks in to Gap, they then must show a store employee that they have checked in for a chance to win a free pair of jeans.

I think this is a very good idea. This will bring in more customers as they hope to win a free pair of jeans and with any luck, will shop around whether they win a free pair of jeans or not. Since Christmas is quickly approaching, tons of holiday shoppers will be out and this is a good reason for people who may not usually shop at Gap to go into the store.           

The only downside to this would be the small number of jeans that each store is probably limited to giving out.  This is for sure to cause problems among the customers. Most people will probably go in the store thinking that they are guaranteed a free pair of jeans, but this clearly cant be the case.

Another thing customers may not like, would be the long lines that this promotion will cause.  This is another factor that people wanting free jeans need to keep in mind.  Free things will cause crowds and customers need to recognize this rather than thinking they can go to the store, check in, walk out with jeans.

Although there may be a few minor issues to deal with, this is an excellent way to get more shoppers in Gap.  Not everyone will walk out with a free pair of jeans, but hopefully this will get Gap more repeat customers. 

http://mashable.com/2010/11/05/gap-facebook-places/