Gap is now using the social media outlet, Facebook, as a way to get people in their stores. Gap is currently running a promotion that will give away 10,000 pairs of jeans to people who “check in” on Facebook using their smartphone. Once the customer checks in to Gap, they then must show a store employee that they have checked in for a chance to win a free pair of jeans.
I think this is a very good idea. This will bring in more customers as they hope to win a free pair of jeans and with any luck, will shop around whether they win a free pair of jeans or not. Since Christmas is quickly approaching, tons of holiday shoppers will be out and this is a good reason for people who may not usually shop at Gap to go into the store.
The only downside to this would be the small number of jeans that each store is probably limited to giving out. This is for sure to cause problems among the customers. Most people will probably go in the store thinking that they are guaranteed a free pair of jeans, but this clearly cant be the case.
Another thing customers may not like, would be the long lines that this promotion will cause. This is another factor that people wanting free jeans need to keep in mind. Free things will cause crowds and customers need to recognize this rather than thinking they can go to the store, check in, walk out with jeans.
Although there may be a few minor issues to deal with, this is an excellent way to get more shoppers in Gap. Not everyone will walk out with a free pair of jeans, but hopefully this will get Gap more repeat customers.
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